Finding a Personal Training Mentor

For those just starting out as a personal trainer―or those who are not yet certified but desire guidance on their journey to be a trainer ―a question I’ve been asked on more than one occasion is: “How do I find a mentor?” Those who usually ask this question are fitness entrepreneurs at heart, passionate about fitness, and desire to take their passion and run with it as far as they can. With that in mind, I’d like to share several ideas to help you find a mentor, and in doing so, help you to one day maybe become a mentor yourself. At the very least, I want to educate you on some things―mentor or not―to help you be the best personal trainer you can be.


What Is A Mentor?

The first thing people should think about is what they mean by a mentor. In other words, what is your definition of what a mentor is? Is it someone you periodically meet with one-in-one, who helps you find answers to your questions? While that’s probably the definition most people have, in this field it may also be the hardest to achieve, and here’s why:

   1. Not everybody who is a personal trainer would make a good mentor.

   2. Experienced personal trainers may not have the time to mentor others.

   3. The fear factor: some personal trainers might not want to help people who could one day be their competition.

If your goal is to find someone who coaches you periodically, then one option could be to look for self-employed personal trainers in your area and contact them. You could Google “personal trainer and your zip code” or “personal trainer and your town” to find them.

Tip. Just don’t limit yourself to a mentor who does personal training. You might also want to find a “nutrition mentor” and a “business mentor,” for example. In other words, seek out experts who know about related areas to help you grow your business.

When you find those important people, they may help you for free or maybe they would be willing to help on a paid basis. Another option may be the barter system. In other words, they help you in exchange for some periodic volunteer work on your part (organize their office, revamp their website, etc.).

Tip. Another idea is to join the Small Business Association in your area. There may be personal trainers in the SBA who could serve as mentors.

Before you contact a potential mentor, first look at their website (they should have one) to see if they fit with what you want to accomplish as a trainer. In other words, if your goal is to work with older adults, a trainer who specializes in power lifting may not be a good fit.

When you find someone who you think might be able to help you, rather than calling them and asking, “Can you be my mentor?” a better approach might be to see if they would be willing to let you take them to lunch from time to time to discuss how you can improve as a trainer. Explain that you’ve heard good things about them from others and thought that they would be the go to person to help you achieve your goals.

Tip. If they agree to meet you for lunch, dress well go with specific questions you wan to address. Bring paper, pen and be ready to take notes because odds are you will be getting an education at this lunch meeting.


Can’t Find A Mentor?

But, what if you can’t find someone who can be your personal training business mentor? Fortunately, there are a lot of options out there, if we are willing to expand our definition of what a mentor is. Let’s now discuss several ways that people can get coaching advice―right now―that doesn’t involve a lot of money or meeting one-on-one with someone on a regular basis.


1. Podcasts

For those who don’t know, a podcast is like an internet radio show. Right now there are hundreds ―if not thousands―of podcasts on virtually anything you want to know. And they are all free! Just go to iTunes and open the iTunes store, and in the search box type the name of the subject you want to know more about, along with the word “podcast,” and they will show up.

You can listen from iTunes or even download them to your iPod/mp3 player or phone, and listen to them when you are on the treadmill or driving. The really cool thing is that most podcasts are usually updated regularly―some daily or weekly―and you can subscribe to them for free, so they will automatically be delivered to you when you plug  your iPod into your computer.

There are podcasts on fitness, medicine, nutrition, marketing—heck, there are even podcasts on how to make podcasts! Podcasts save you time learning because now you can learn something anywhere you are. Because of this fact, I have to say that:

  • If you are listening to music in the car―you’re wasting time;
  • If you’re listening to music while working out―you’re wasting time.

I know these are strong words, but I really feel people should use these precious moments in life to maximize learning. In the words of Tony Robbins, take massive action to achieve your goals. Podcasts help you do this. There are only so many hours in the day. Make the most of them.

When I’m in my car, odds are, I’m listening to a podcast about something.


2. iTunes University

iTunes University is something else iTunes gives you for free. iTunes U, as it’s also called, contains college courses on everything. For example, there are courses on exercise science and nutrition and anything else you want to know about. Again, it’s all free. Go get it! Are you a visual learner, then check out the Khan Academy. While most people know this for students who need math help, there are lessons on science too, something all personal trainers need to know.


3. XM Radio

If you have Sirius/XM radio installed in your car, tune the radio to channel 81 and you will have access to “Dr. Radio.” This station is composed of doctors from the prestigious NYU Medical Center talking to the public about everything having to do with medicine, health, and wellness. They even have a nutrition show. This is the reason I keep XM radio in my car―and the only reason.

Sirius/XM used to have a channel called “Reach MD” which was doctors talking to doctors about medical issues, but unfortunately they cancelled the channel (dumb move, Sirius/XM!). Nevertheless, you can still go to and listen to (or download) all of the podcasts that they have. Again, this is 100% free. If you use you can listen to ReachMD also.


4. Reading Blogs

You probably found me because you were searching online for some topic . . . but I’m not the only person out there. Many personal trainers―as well as experts in other areas―have websites where they routinely blog about various issues. While some personal trainers blog only to get clients (which is a mistake if you ask me), I know there are a lot of others like me who blog to help other people, regardless of how it benefits us personally. Some blogs that I personally read include:

I suggest that you start reading the blogs of those who have expertise in areas you are interested in. If you work in a gym, you can read blogs on your phone or tablet while on your lunch break or even while you wait for a client to show up at the gym.


5. Reading Books

I’ll bet that many of the people who you would probably pay to coach you have books. So read them and soak up that knowledge! Odds are, your local library has several of the books you’re interested in, and I’m also sure a lot of the books you would love to read are ebooks also—such as the popular Sure Victory Fitness Bootcamp Pro Package and the Kindle book, Online Personal Trainer Blueprint.

In addition to these, a short list of important books I found on Amazon include:

Since most people who write books often put their best stuff in their books, reading might be the best way to get close to the mentor you’ve always dreamed of working with.


6. Audio Books

In addition to podcasts, I spend a lot of time listening to audio books, and the place with the largest selection in the world is They have books on business, motivation, fitness, marketing, nutrition, etc. Since they are owned by Amazon, many of the books there will also be on Audible. For someone like me who spends a lot of time driving, audio books let me turn my car into a “university on wheels,” as motivational speaker Brian Tracy once said in one of his audio books.


7. Courses

Have you ever considered taking a class at a local community college or community center? They are usually not too expensive and they let people, in just a few weeks, learn a new skill. The classes are usually taught by people who are established in their career, so they often have more than a superficial knowledge on the topic and possess real-world skills.

For those who work during the day, community colleges usually offer night classes on marketing, investing, starting a business, website design, and public speaking, among others.

For the person who likes to work at home and still interact with others, another option could be to join a membership program. For example, in his, Burn the Fat Body Transformation System by Tom Venuto, Tom gives people access to his “inner circle” where people can learn more from him and those who are also doing the program. Programs like this allow for further help from others who may be in a similar place in their lives.

Another idea is to take an online course. Here you have a lot of options. One of the most respected companies that has online personal training courses is Human Kinetics. Click here to see a list of all of the fitness-related online courses they have.


8. Membership Sites

A membership site is a website where people pay a monthly or yearly fee to have access to the teachings of those who run the site. There are membership sites for personal trainers where the people who run the sites educate personal trainers on how to get clients and make money. Members of these sites also probably have access to other members who they can bounce ideas off of and get feedback on what works and what doesn’t work. One such person I know runs such a site is Marjorie Geiser who holds not only an MBA and is a registered dietitian, she’s also NSCA certified too.

While I am sure there are those who have gone through these programs and have become more successful, I would advise people to investigate the companies first before spending a lot of money up front. Also, as an aside, never pay for any service with a debit card, because this gives the company direct access to your bank account. Use a credit card or PayPal instead.


9. Friends and Colleagues

Several years ago I decided to get a job as a personal trainer at a facility called the Healthplex Sports Club. I did this because the Healthplex -which was associated with a hospital network – had a reputation of hiring only the best personal trainers. I wanted to be a part of that group so I could learn from those other trainers. I stayed at “the Plex” for a few years, learning a lot and eventually becoming their Director of Wellness, before moving on to becoming self employed.

Having told you this, let me ask you, are there any personal trainers who you work with, who you think are really good? If so, pay attention to them as they work with people in the gym. Listen to the words they use, taking notice of what you like and don’t like and try to grow from it. Later when they are alone, don’t be afraid to ask them questions about what you observed. You could say something like, “I noticed when you were working with Mrs. Smith that you did X.” That was really smart. Where did you learn that?” Who knows, maybe they have been taking notice of what you do too. By reaching out to others in your field who you admire, you have the beginnings of a nice mastermind group.

What’s a mastermind group you ask? Keep reading . . .


10. Mastermind Groups

A mastermind group usually consists of 3–4 people who meet regularly to discuss things related to their common interest or business. Are there 2 or 3 people you know or work with who might want to get to together every couple of weeks to discuss getting clients, making money, or starting a business, etc? If yes, reach out to them.

Mastermind groups are born out of the idea that nobody knows everything. In the mastermind group, each member will give an accounting of where they are in their business and where they want to get to eventually. They will share what works for them and what isn’t working.

The members of the mastermind group all share their insights to help the each person in the group grow in their knowledge and skills faster. There may even be homework in the group as well. For example, it might be decided that each member might try a certain method of getting clients. When they meet again, they can share with the group what happened. This way, everybody can learn from what the others did.

One potential pitfall with some personal trainers is that not everybody is an entrepreneur. For some, it’s just a side job or a way to get a free gym membership. People like these would not be a good fit for the mastermind group. Because of this, only seek out those people who are passionate about the business and want to grow. In other words, find those people who want to stay in the fitness business long term. Those are the best people.


For those who don’t personally know anybody like this, you have a few options to find people:

  • post for people on the Facebook pages of fitness certification organizations
  • post in personal training-related Google+ pages
  • post an add on Craigslist (click the link to see how to get clients via Craigslist)


I think you might have a better chance with Facebook/Google+ pages, because at least there you have people who are in the personal training business. With Craigslist, you don’t know who will see what you post. If you do post on Craigstlist, don’t list your primary email address or phone number, as this can lead to spam.

The neat thing about mastermind groups is that the members don’t have to meet in person. For people who live far apart or have schedule conflicts, meeting on Skype every few weeks can be a great alternative.

So there you have it. While I also do private one-on-one coaching with personal trainers on a variety of topics, my goal here was to give people looking for a mentor tools that they can use to help expand their horizons in their search for answers on how to be a better personal trainer. Having said that, for those who might be interested in hiring me, just send me an email and I’ll be glad to help you myself.

Also read How to Be a Personal Trainer Step by Step and how to use Craigslist to get Clients for more info.

 What do you think?


  1. shannon slattery says

    Thank you for this excellent article. This information is needed for new people, like myself who will be entering the personal training business.

  2. says

    Great article. Thanks to the internet, there are so many resources available today to help Personal Trainers grow their businesses – your site included!. They certainly weren’t available when I started my personal training business 20+ years ago. You made a great point about seeking advice from people with expertise in areas such as business, nutrition counseling and web design. As you well know, if you’re in business for yourself, you’re going to have to wear many hats.

  3. Gina says

    Thank you so much for this article, it is just what I was looking for! I have been working as a personal trainer for the last 10 months in a big box gym. I want to grow my business and need direction. I’m really excited to research all the great ideas in your article!!! Thanks again!

  4. Joe Cannon says

    Dwayne, Thanks for the opportunity to do the audio interview! All personal trainers should listen to this – its about 40 minutes long – we discuss a LOT of stuff about the personal training industry.


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